Casual Office Girl
Winter 21.22
a collection for Mavi Jeans
womenswear
#mood
story about
new office dress code...
#storybehind
My aim was to create denim friendly, premium quality and core wardrobe. I came up with unique essentials from the selection of premium fabrics aligning with sales team’s product line plan and price points.
Consumer behaviors showed that 30+ women were looking for good quality and longer lasting shapes.
They were willing to pay to the cool items much more higher than expected.
#casualisation
The target customer focuses on the 30 + age, fashion oriented, modern and sleek look women.
(for A & A+ locations)
Wardrobe NYC was the
up-coming brand.
key looks*
oversize reglan check shirt, the set-shrug, the polo-set, woven hoodie, oversize washed logo shirt, the premium logo sweat-set
tip styling*
oversize blazers and trench-coats
are must-have layers
key looks*
tencel washed-set, colorblock sweatshirt, corduroy-set, logo sweat-set, the high neck blouse, soft touch check set
FRONT LOOK
BACK LOOK
#branding
key technic*
black on black and monochrome