a collaboration project with
Sustainability
#mood
back to 90's work-wear and Mavi Heritage....
#storybehind
The goal was to create sustainable womenswear & menswear capsule with the consideration of 30 years Mavi denim heritage and Les Benjamins' youthful streetwear style, for Spring 21.
The audience was the ages between 20-35 years who was the early-adopter of street-wear trends, listening new generation music, always up-to-date (new emerging brands, Netlfix series, movies etc.), having a sporty and comfort based style day to night. The mood was about bringing back 90’s work-wear and utility construction details to the iconic shapes of Les Benjamins.
#responsiblefashion
key print*
Les Benjamin’s iconic print design, Carpet Print, used with different
alterations on garments (denim, woven,jersey and mesh).
fabrics
Sweatshirts &Sweatpants French Terry 3ply 100%organic cotton 280-300gr
Jersey Tees Interlock and Jersey 100% organic cotton 120-180gr
Woven shirts Poplin 100%cotton 180gr and 100%Tencel 180gr
Denim recycled 98%cotton 2%ea6,5-7oz
Acid washes & garment dyes were used on jersey lines for bringing Mavi denim culture.
