a collection for Mavi Jeans
womenswear
Summer 22
La Isla Chic
#mood
flying to an island....
#storybehind
This collection was designed for
hot (late) summer season.
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Target women profile were confident with feminine and flirty pieces. They chose comfortable items in their daily (city) life but they looked for chic details and waist focus shapes. They are mostly working women in the cooperate companies.(30+age)
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The collection was launched on May 2022. I aimed both for their city life and escapes..
#vibrantvacay
Mara Hoffman and Jason Wu Spring collections were the
references for this theme.
I liked to carry all the summer's energy to the color palette, prints and the total look styling.
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It was a fun and vibrant story which was boosted stores very well.
key looks*
Drawstring waist crop blouse, skorts, resort shirts, strap blouse &fashion jerseys, off shoulder fashion jersey, off shoulder dress,broderie anglaise sets, corset fash'on jersey, balloon crop fashion jersey
tip styling*
color-on-color was the key styling.
BACK LOOK
FRONT LOOK
#tropical
key prints*
Tropical Hibiscus Florals in vivid background and colorful tropical leaves