Spring 22
a collection for Mavi Jeans
womenswear


Neo Mariner
#mood
journey to nautical
city story....

#statementstripes

I liked to bring new strong marine theme for 30+ woman profile who were stand out with their modern and boyish (masculine) look. Their expected salary was higher than medium-class. Therefore, it was important to focus on perfect shapes, nice fabrics and cool details.
It was launched on the early February to the stores.




Balmain Fall 21 collection was the
main inspiration for this theme.




#storybehind
I aimed to come up a line which has a nice balance of modern, cool and commercial pieces within brand's denim ID.


key looks*
oversize logo tees, long sleeve fashion tees, acid-wash tencel shirt, stripe polo tee, cut-out fitted tee, sporty sweat-set, oversize poplin shirt,cut-out dresses, stripe tee dresses
tip styling*
oversize layering, preppy hat and gold chunky accessory






BACK LOOK

FRONT LOOK


#rebranding




key technic*
monochrome & color-on-color embroidery, gold foil screen print , white cad-cut heat transfer vinyl print