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Spring 22

a collection for Mavi Jeans

womenswear

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Neo Mariner

#mood

journey to nautical

city story....

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#statementstripes

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I liked to bring new strong marine theme for 30+ woman profile who were stand out with their modern and boyish (masculine) look. Their expected salary was higher than medium-class. Therefore, it was important to focus on perfect shapes, nice fabrics and cool details.

 

It was launched on the early February to the stores.

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Balmain Fall 21 collection was the

main inspiration for this theme.

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#storybehind

I aimed to come up a line which has a nice balance of modern, cool and commercial pieces within brand's denim ID.

Abstract Gold Stripe
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key looks*

oversize logo tees, long sleeve fashion tees, acid-wash tencel shirt, stripe polo tee, cut-out fitted tee, sporty sweat-set, oversize poplin shirt,cut-out dresses, stripe tee dresses

tip styling*

oversize layering, preppy hat and gold chunky accessory

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Tape Cassette
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BACK LOOK

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FRONT LOOK

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#rebranding

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key technic*

monochrome & color-on-color embroidery, gold foil screen print , white cad-cut heat transfer vinyl print

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